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Life entwines us within a myriad of situations that encompass a vast array of perceptions; sensory pathways transmit this information for cognitive processing; including conscious and subconscious perceptions, within nanoseconds. Thus, the importance of scrutinising schemas and cognitive biases, that influence our self-construal and ABCs. Research emphasises the integral role our self-construal plays in society,
Social influence is highlighted in the person vs. situation debate, regarding the formation of societal construct and cultural assimilation i.e., when a minority adopts the values, behaviours and/ or the beliefs of another group. Whilst, social behaviour is devised into cognitive i.e., rationalised thinking, or social emotional processes, that form an integral aspect of social
